While we all know training can help hone sales skills, perfect customer service and ultimately boost a business's bottom line, few may find themselves comfortable in a classroom. First you have to contend with awful icebreakers, those awkward communication games where you have to guess the animal or famous person scrawled on a Post-it and affixed to your forehead. Then there's the need to write notes at breakneck speed, as the trainer reels out information faster than football's final scores, or worse clock watching, longing for the day to finish. And not least, there's the inevitable fear of being questioned by the trainer. Luckily, then, the Level One Sales & Customer Care course, led by Graham Hayden of Graham Hayden Training was nothing like that. In fact, the day course was actually a mix of amusing anecdotes, engaging analogies and interesting group activities. And there wasn't a Post-it in sight!
Interestingly, there was a mix of people on the course from designers new to the industry through to those who had been in the industry for some time but hadn't had any formal sales training. But one thing everyone had in common was "we are all salepeople", as the charismatic Graham Hayden explained opening his presentation. He said everyone there represented their company, provided information about their business, were experts in their field, and were able to help clients to decide, which is the basis of sales. But naturally, a sales course is not a sales course without a smattering of acronyms and here the course didn't fall down. There was AIDA, which summed up the sales sequence, get the consumer's ATTENTION, gain their
INTEREST, create DESIRE then get them to a point of ACTION i.e. the end sale. Then there was ABC – ALWAYS, BE, CLOSING and not forgetting PPP to ensure you are prepared at each stage of the sale from PLANNING through to PREPARATION, then PRESENTATION. So far, so easy to understand.
sales and customer care level 1
|On the level 1 course, we look at the sales process, the skills and qualites that make up a great sales person, the buying motives for any purchase, buying signals, how to negotiate, how to read body language of your clients and how to effectively ask for their business. We also look at how "Wow" factors can help you achieve high referral rates|
sales and customer care level 2
|on this advanced course you will learn how to carry out a SWOT analysis on your business and create a USP that will help you close more profitable sales. You will also take a closer look at how different customers should be treated in order to tailor your presentation style to their personal needs|